T he ninth collection of the H&M Conscious Exclusive line has expanded its horizons for eco-friendly raw materials research and aims to have all of its materials from sustainable sources by 2030.
© H&M
Apart from hemp and organic cotton (formerly used in past collections), H&M now features Piñatex leather pieces (an alternative to leather made from pineapple leaves celulose fibers which usually go to waste after the harvest), orange fiber (a silk-like fabric made from orange peels at the end of juice production) and BLOOM foam, made from seaweed biomass.
© H&M
“It’s great to have the opportunity to work with all these beautiful materials that show that fashion and sustainability must go hand in hand,” says Ann-Sofie Johansson (H & M’s creative consultant) in a press release.
H&M Launched Its Conscious Exclusive Collection in 11.04
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