K nown for being one of Meghan Markle’s favorite brands, Hiut Denim Co. now chooses Paulo Pascoal (actor, singer, model and activist) as their face.
It originated in Cardigan (UK), a small town with only 4000 inhabitants, in which 400 of them produced jeans (35,000 pairs per week), for 3 decades.
© Hiut Denim Co.© Hiut Denim Co.
© Hiut Denim Co.© Hiut Denim Co.
© Hiut Denim Co.© Hiut Denim Co.
© Hiut Denim Co.© Hiut Denim Co.
© Hiut Denim Co.© Hiut Denim Co.
One day (2002), the factory closed its doors , but all skills and know-how remained intact.
Given this fact, a young couple, David Hieatt and Clare Hieatt, created the Hiut Denim Co. with the goal of rescueing what the city knew best: jeans.
As for Paulo, he tells Baiga what his experience was like: “As incredible as it may sound, I got the job because I had the audacity to send a self-tape directly to the brand. We have to chase our dreams. Impossible as they may seem, they can indeed come true. “
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